Top Three E-commerce Trends to Watch Out for Amidst Covid-19 Pandemic

We live in a technologically advanced era where trends keep on changing now and then. As an E-commerce owner, you must keep a watch on the latest trends and devise strategies to incorporate these trends into your business plan. As the world is stuck with the deadly virus, e-commerce store owners are looking for ways to boost their business. One thing experts have seen over the past few months is the shift in consumer buying behavior amidst the coronavirus. While specific trends had already been there like online payments and artificial intelligence, COVID-19 has just accelerated the shift towards the new technologies. From the craze for custom printed products to using voice commerce to attract more audiences, e-commerce store owners have tremendous opportunity to grow their business only if they know how to use these technologies correctly.

Some e-commerce trends that are going to stay with us for a long time include:

1. Personalization and customer engagement: One reason people are skeptical about shifting to online shopping is that it lacks the personal feel and interaction. However, it was in the past when virtual stores lacked personal interactions. To mimic the face to face interactions, virtual store owners are now offering personalization opportunities to customers throughout their shopping journey. Firms can use personal data like search queries, page visits, and purchase history to transform their online stores to serve customers' needs and interests best. Personalized emails can also be a way of engaging with the target audience.

2. Artificial intelligence: It's a proven fact that artificial intelligence has changed people's lives for the better. And, the same is true for e-commerce store owners. AI and chatbots are designed to enhance the customer experience throughout their shopping journey.AI assistants can perform several tasks that earlier required human intervention. Chatbots can fulfill several customer service needs. With the help of chatbots, firms will provide a high customer experience, which will lead to more sales in the long run.

3. Product visualization: Before pressing the purchase button, customers need to interact with the products like custom printed men t-shirts. Online reviews and influencer trends aren't enough. Customers want to feel the product, hold it in their hands, and remove all feelings of doubt before purchasing. High-quality images augment reality, and 3D imaging helps firms create a personalized experience for their customers. Also, e-commerce product videos help in creating more engagement with customers.

How to Make Your E-Commerce Store Mobile-Friendly?

At present mobile devices are changing the way consumers shop. Well, it's no surprise as smartphones are taking over the desktops. According to recent stats, mobile experience improves the opinion of the brand exponentially. If you run a Print on demand store, it's time to make use of this opportunity to grow your business. If you ask customers what's their guilty pleasure, mobile shopping will top the list. Well, who can resist the gratification of purchasing within seconds of seeing the product on Insta or FB feed! Without any doubt, mobile shopping is slowly taking over e-commerce because of its convenience and enhanced user experience. 

To make your business profitable, you must look out for ways to make your business mobile-friendly. So, without any further ado, let's plunge in the details.

• Responsive website design: Do you have a responsive web-design implemented? If not, you are going to regret it later. Responsive websites are more dynamic in terms of browser size and not devices. By having a responsive website design, you will optimize the page loading speed, and the website will be easy to maintain. Here are some handy tips you can use to increase your website's loading speed.

1.    Compress heavy images

2.    Improve the server  response time

3.    Eliminate or decrease the 301 redirects

4.    Optimize the CSS and JS files

• A clear call to action: Once you have created a mobile responsive website, next, you have to create a specific call to action. Your website must convert visitors and prospects into customers. To create a clear and specific call to action, perform the following steps:

1.    You must use clear and adjustable language that tells users what to do.

2.    Use creative color, design, and placement.

3.    Place one CTA above the others to avoid any confusion and use the white space to make the CTA stand out. 

• Easy navigation: If you are selling custom phone cases, make sure customers can purchase it without any hassles. Ensure customers can navigate the store, guide them, and make the purchase a pleasant experience for customers.

3 Ways to Add 2020 Runway Color Trends to Your Store

If you are a fashion enthusiast, you will know the awesome feeling of getting your hands on the latest designer piece. After months of waiting, when designers unveil their collection, the stores are flooded with fashionistas who will go to any length to become the first ones to flaunt the designer masterpiece. However, is it easy to win the fashion war? To make it easy for all those pretty girls, we bring you custom printed products in the latest runway colors. Now, you no longer have to wait for hours to upgrade your closet with the trendy runway fashion trends.

Every year people at Pantone tell us what “this season’s color trend” is. Sometimes it’s bright, vibrant contrasts, and sometimes it's pastel hues that dominate the runway and red carpets. Forecasting the runway color trends, we bring you the fashion’s guide to the most important color trends you can add to your store.

1. Fiery red: The balanced, vivid red tone is the color of the season. It's perfect for occasions that call for something fun and wearable. You can add the season favorite color to your store in the form of breezy strapless dresses or satin trousers and blouse. Also, for those who sell custom products, embrace the color trend in the way of trendy custom t-shirts.

2. Cinnamon stick: Cinnamon might be the color of fall but this spicy color works best in spring as well. The brown tone with a dash of red looks elegant and bold at the same time. You can embrace the trend by adding the color to custom coffee mugs and custom canvas shoes.

3. Beetroot pink: Well, it may sound cliché but girls love pink, don’t they? For all pink lovers, you can customize casual t-shirts with a pop of bright beetroot pink color. Thanks to its punchy intensity, it's the favorite color of the summer season.

Three Ways to Improve the Conversion Rate of your POD Website

Who doesn’t love to improve their conversion rate? Whether you are running a conventional e-commerce website or a print-on-demand store, a high conversion rate is a dream for all. But what can you do to turn this dream into reality is the real question. Increasing your conversation rate often seems something that is out of reach. We believe sales conversion is at the whim of consumers. However, it is possible to optimize sales conversion. It’s often the little things that make a big difference. 

We all know a lot goes into launching and building a print-on-demand t-shirt store. First, you have to set your store, design an expansive range of custom products, and start with a massive marketing campaign. However, is this enough to attract customers and increase that sales figure? In an increasingly competitive digital world, innovative ideas boost the sales conversion rate. So, let’s talk about some strategies that will help to increase the conversion rate.

• Speed up your site

Page loading speed plays a crucial role in boosting the conversion rate and can make a positive impact in shifting the profit figure upwards. According to Google standards, two seconds is the threshold for e-commerce sites. If your site takes longer to upload, you are going to lose customers. More time is taken by the site to load fully; more visitors will leave your site.

• Offer customers more ways to communicate

Do you know reassuring potential customers with information is a great idea to make sales? Offer many contact options to customers visiting your custom-design women’s clothing website. Live chat is one option you should definitely go for.

• Improve your copywriting

Copied content can harm you in more ways than you think. Your content is your chance to sell the benefits of why customers should purchase from your site It’s a great idea to create different versions of content and then test them to determine which version works best for your POD website.

Top Print-on-Demand Products you can Start With

If you think you are creative, it’s time to use this creative talent to generate an additional income. What many people don’t realize is that they can generate significant revenue by selling their designs. If you have taken the plunge and finally decided to set up your print-on-demand product store, you need to get one thing right. To attract your target audience, you need trendy products that customers are ready to pay for. However, the most challenging thing for store owners is where to begin with their products and how to use their limited time in a productive way. It’s not uncommon to see personalized t-shirts being sold online, but they are not the only products you can add to your POD store. From personalized coffee mugs to water bottles, there is an expansive range of products you can sell online.

Not sure which products you want to put your design on? Trust us; the options are limitless. Without any further ado, let’s explore the popular POD products that will give a boost to your business.

• Apparel: It is the most common and popular category for POD store owners. Some products that fall into this category include:

1. T-shirts
2. Hoodies
3. Onesies
4. Tops

       If you want to add apparel to your store, make sure they are seasonal. Custom-made         apparels have the power to strike the right chord with your target audience.

• Home décor: Many homeowners look for cute accessories that will boost the appeal of their home, and a great addition to your store. Custom coffee mugs also come in this category of home décor. You can put your design on them and add to your kitchen cabinet.

• Designer stationery: If your target audience is students, designer stationery is going to be a hit. Offer an expansive range of stationery products like notebooks, stickers, calendars and even greeting cards.

3 Smart Ways to Boost Your Online Sales

After launching your online dream store, for a few days you will gain hundreds and thousands of visitors. But, we can't say the same about the target sales figure.  For some reason, you are not able to convert those visitors into loyal customers. Even if you are driving the right traffic to your online store, it's essential to figure out exactly what is stopping the customer from purchasing your products, like custom kid's clothing. There are several factors that influence a customer's decision to purchase.  Hence, online store owners must objectively evaluate every potential issue to find out the root cause of the problem. If you don't want your dream of starting a successful online store to go to ruins, it's time to ask yourself certain questions.

1. User-friendly Navigation: Customers will only stay on your online store if they find it easy to navigate around. Your website is not the first experience users will have with online shopping.  There are certain expectations users have which you should always try to fulfill. A miss-step can easily result in the loss of sales. To make sure users not only stay for the maximum time on your store but also purchase products, provide an easy-to-use navigation menu.

2. Be Honest with The Home Page: The home page of your online store is your display window which reflects your brand. It also encourages customers to enter your store and start shopping. To boost your online sales, ensure the home page is attractive and has a compelling call to action. 

3. Transparency: Building trust in the early days is a challenge but essential for converting visitors into customers. When you are selling print on demand products online, your customers won’t be able to see you in person. You need to make sure your website is inviting and make the visitors feel secure. Interact with your customers using social media to build relationships, and engage the audience with user-generated content.

4 Reasons Why Custom Printing Business Will Trend in 2020

These days when someone thinks about starting a business, having an e-commerce business always comes to mind because of the ease of reaching out to the clients with a minimum upfront cost. In this sector, the business of print on demand t-shirts has been gaining most of the people's attention. Not just clothes, but custom phone cases and other accessories are also sought after by customers.

So, if you are thinking about starting such a business in the year 2020, you’ll surely be getting a nice lot of customers. Here are the reasons for the effectiveness of having a custom printing business in 2020:

1. Branding: Custom printed clothes are very much in demand with other businesses that use them to promote their brand. Thus, while running the custom clothing business, you likely have chances of getting bulk orders from businesses for customization for branding.

2. Fashion Quotient: People always like adding variety to their closet, especially women. Thus, coming up with a variety of custom women clothes might get you most of the attention of the female shoppers, which will ultimately get you enough profits.

3. Cost-efficient: Unlike other businesses, you need not invest in the raw material; thus, it saves you a lot of money while working with an e-commerce custom printing business. Also, to send the products to the customers, you can go for dropshipping, which will be a more effective option and would reduce your workload of shipping.

4. Variety to add on: With custom printing products, the more ideas you have, the more will be the prints. There will be limitless chances to come up with a unique print every time. Thus, as you keep on bringing variety, you impress the clients.

Thus, realizing all these effects of having a custom printing e-commerce business, it’s your go-to business to start in 2020.