Do you know there are approximately three million retailers in
the world right now? Now with all that competition for search engine ranking
and sales, how can you make sure your print-on-demand store
stands out? However, the good news is by opting for the new eCommerce model;
you already have an advantage over other online retailers. You have the freedom
to freshen up your products with new customized products whenever you want. And,
you can do this without the hassle of maintaining an inventory of products.
Although you have an added advantage, it will not help you to
succeed. You have to offer something different to customers. The question is
how you can differentiate with the rest of the POD retailers. Let’s find out!
1. Show stopper product photography: One of the biggest
drawbacks of online shopping is that customers can’t view products in their
hands. Customers rely on product content and product photography to make the
right purchase decision. According to a recent study, 78% of online shoppers
want photographs to bring products to life. Various POD merchandizing apps
allow you to create show stopper product photography. Use unique images and ask
customers to post pictures of products in use.
2. Unique designs: In the end, everything boils down to unique product designs.
There are 3 million online retailers, but the one selling your design is only
you. This is where you can differentiate from the rest. To create a unique
design, you can look for inspiration from other people's work. You can take
feedback for your custom printed t-shirts for men’s on your social media accounts.
3. Keep it fresh as a daisy: As there is no physical
stock to shift, so if you think a particular design is not selling, you can
switch any time. Use this technique to take advantage of new trends like
upcoming holidays or the latest craze on social media.
