We live
in a technologically advanced era where trends keep on changing now and then.
As an E-commerce owner, you must keep a watch on the latest trends and devise
strategies to incorporate these trends into your business plan. As the world is
stuck with the deadly virus, e-commerce store owners are looking for ways to
boost their business. One thing experts have seen over the past few months is
the shift in consumer buying behavior amidst the coronavirus. While specific
trends had already been there like online payments and artificial intelligence,
COVID-19 has just accelerated the shift towards the new technologies. From the
craze for custom printed products to
using voice commerce to attract more audiences, e-commerce store owners have
tremendous opportunity to grow their business only if they know how to use
these technologies correctly.
Some
e-commerce trends that are going to stay with us for a long time include:
1. Personalization and customer engagement: One
reason people are skeptical about shifting to online shopping is that it lacks
the personal feel and interaction. However, it was in the past when virtual
stores lacked personal interactions. To mimic the face to face interactions, virtual
store owners are now offering personalization opportunities to customers throughout
their shopping journey. Firms can use personal data like search queries, page
visits, and purchase history to transform their online stores to serve
customers' needs and interests best. Personalized emails can also be a way of
engaging with the target audience.
2. Artificial intelligence: It's a
proven fact that artificial intelligence has changed people's lives for the better.
And, the same is true for e-commerce
store owners. AI and chatbots are designed to enhance the customer experience
throughout their shopping journey.AI assistants can perform several tasks that
earlier required human intervention. Chatbots can fulfill several customer
service needs. With the help of chatbots, firms will provide a high customer
experience, which will lead to more sales in the long run.
3. Product visualization: Before
pressing the purchase button, customers need to interact with the products like
custom printed men t-shirts. Online
reviews and influencer trends aren't enough. Customers want to feel the
product, hold it in their hands, and remove all feelings of doubt before
purchasing. High-quality images augment reality, and 3D imaging helps firms
create a personalized experience for their customers. Also, e-commerce product
videos help in creating more engagement with customers.
