Is Product Customization the Right Tactic for your business?

This holiday season, enhance your business reach with product customization. At present, customers are demanding tailor-made products and this what product customization aims at. If businesses want to win the rat race, they have to look for out-of-the-box ideas to satisfy the growing demand of customers. Product customization helps e-retailers to catch the attention of customers with innovative products like custom phone cases. Before you go for product customization, know more about the benefits it offers to businesses.

An Upper Hand Over Competitors: Product customization will give you the required competitive advantage. If you are starting a new business, you have to make sure that customers like you. And this is what product customization does for business firms.

Build Customer Loyalty:  Business is built on customer loyalty. And there is no better way to gain customer loyalty than by offering products that satisfy their tastes.

Enhance Sales: In the end, only one thing matters for business and that is sales. By increasing customer loyalty, product customization will lead to an increase in sales.

Tips To Choose the Perfect Custom Embroidery Products for Your Business

When you are planning to promote your business with the help of custom embroidery products, not only are you working on building your brand, but you are also uplifting a fellow business. You can cross-promote each other in order to reach out to your targeted audience more aggressively. Hence, considering your business plan, it becomes more important than ever for you to select the right print on demand company that can offer you these products. The following are some tips that can surely help you to choose the perfect custom embroidered products for your business. Read on in order to know better. 

Quality of Image 

The most obvious mistake that one can commit is choosing sub-standard images. These images might look fine on their own, but when they are printed on the t-shirts, the pixels might be burst, and the image can look distorted, which is simply distasteful. 

Right Fabric 

Selecting the appropriate fabric can do wonders with your custom embroidery products. Even if you have to pay a few more bucks, it is suggested that you should consider it as an investment. 

Hopefully, all the points that have been mentioned above in this article will help you greatly in making the right decision to choose the perfect custom embroidery products for your business. When you are relentlessly scouring the internet to grab more relevant information in order to hire the company offering print on demand products that fit your profile and requirements perfectly, it is significantly suggested that you should reach out to Print Genie. The design experts working with the only platform can help you in achieving the desired results in a definite time frame. Reach out to the official website of Print Genie in order to be able to learn more. 

Quick Tips for Ordering Custom T-Shirts Online

Do you wish to place a big order for custom T-shirts online? Yes? Are you scared? Well, it is customary to worry about what size to choose, the product, the right output process, and the final product. In case you are scared, you need to get the pro-tips that will make the ordering process seamless.

1. Start with the Right Product

Before you place your order in bulk, you need to clarify what purpose a custom T-shirt would serve you? If you wish to buy jerseys for the team or mementos for a birthday or a bachelorette party, you can choose a brand that offers quality, durability, and color choices. In addition to this, if you wish to be specifically designed to keep you cool and protect you from the UV rays, you can choose from various styles. It is also dependent on the season when the event is being held. The color choices and array of the weight of custom printed short sleeve T-shirts can range from a few to all the colors under the rainbow

2.  Choose the Right Sizes

 

It is the most crucial factor that cannot be overlooked while placing an order for custom printed products online. Since certain product lines are designed for a specific body type in mind. One size in one product might not fit you from one brand and be more significant in another. Often, the manufacturer will provide a specific chest, waist, and hips measurements to make sure that you get the right size.

 

3.    Screen Printing VS. Digital Printing

 

The best method of printing is based on many factors. If we talk about the significant influencing factor, then it would be the cost per unit! So, if you are looking for inexpensive means for customized print on demand products, then screen printing is the way to go! Often, it has been noticed that the colors used in screen-printing are more vibrant. And if you do not choose anything, then digital printing becomes the digital choice.

 

Tips to Create Custom Printed T-shirts That Sell

For anyone who is in the business of drop shipping custom made printed products, it is important to give special attention to what exactly to print to bring the customers. Even though it is in mind, there might remain certain loopholes that restrict you from reaching perfection. 

The popularity of custom printed t-shirts for men and women is increasing; thus, it becomes important to find out the best ways of customizing it. Designing t-shirts becomes easier when you know the necessary aspects to focus on. Here are some tips that will help you: 

Add a graphic element: Don’t just focus on writing stuff, but also consider adding some graphic elements on the t-shirt that will make it look more attractive and catchy. 

Make it readable: If you are printing something on the apparel, make sure it’s prominent to all. The readability of the written text matters a lot. If the text written on it is bold, only then will it get people’s attention. 

Use attractive font: A good font for the text can change a design. Not just this, but it can also stand as the design itself. Fancy, rugged or old-fashioned, whatever is the kind of t-shirt, a nice font on it can enhance its look. 

Think out of the t-shirt: Start taking inspiration from everything in your surroundings. You can even look at the t-shirts from different brands and extract a nice idea from there. 

When you want the best screen printing in the USA, there’s no way you can leave any stone unturned to create the custom t-shirts that always stay in demand. Following these points will help you design and create custom t-shirts that will be in high demand soon.

Create Your Own Style Statement With Print On Demand Custom T Shirt

 Do you feel that the regular t-shirts available at the leading clothing brands are unable to do justice when it comes to your fashion preferences, and you would rather opt for something that reflects your personality better? If yes, then it is strongly advocated that you should opt to buy print on demand custom t shirt, these clothing articles have been making a huge buzz in the e-commerce market. Young adults and teenagers are the target audient for print on demand apparel. With the introduction of new trending things in pop culture, the available options have been increased manifold. Other than this, since the t-shirts are custom-made, it is quite possible for you to determine the quality and the material of the clothing so that it suits best for your comfort. This ease of comfort has helped much small-scaled e-commerce print-on-demand businesses to bloom.

Prominent Digital Marketing Trends for Print On Demand Business

Print on demand business is significantly influenced by the major trends, it only fits that the business keeps up with the prominent digital marketing trends in order to increase the monetary gains and eventually make sure the business grows. Digital marketing trends have been evolving so rapidly that they keep the business on their toes to find the best possible strategy that can increase the conversion rate of the business. The following is a list of points comprising of prominent digital marketing trends for print on demand business. Read on in order to know better.

 

·         Social Media 

      Social media is the harbinger of different digital marketing trends. It is a tremendous tool if your business has the capability of harboring its resources to the fullest. It provides you with the means to check your outreach and create a niche audience for your print on demand business.

·         Chatbots

Chatbots are becoming highly popular among the masses. It can offer your business with exceptionally well customer services. The days when it seemed a fair shot to get AI tools and implement them in the welfare of your business are long gone. Chatbots are often considered as one of the best mediums to optimize the online platforms for your business. They are highly effective and cost-efficient as well.

  

·         Quality Content

The majority of the digital media experts and houses have time and again laid great stress on how essential it is to put out quality content for the audience to consume. When the content is in the form of text, graphic, or video, it must be engaging. Hopefully, the pointers regarding prominent digital marketing trends for print on demand business mentioned in the article above will help you in leading your business to consistent progress and growth.

 

How Can Product Customization Help Your Business Grow better?

Product customization is one of the most booming ways for you to escalate the revenue for your e-commerce business. This is one of the numerous reasons for the growth of print on demand in recent times. Product customization is a trend that was initially started by savvy stores, and it quickly caught up. The growth rate it has observed even with a pandemic going on, it is almost safe to say that the trend of product customization is here to stay. The following is a list of points that strongly advocate how product customization can help your business grow better. Read on to learn better. 

· Generate more sales 

The initial aim of a business is to break even in the first year and then progress towards monetary gains in the years to come. Product customization provides you with a chance to attract more customers and create a niche audience that you can completely rely on to help your business grow. 

· Greater profit 

The in-house digital printing machines have made it even easier than before to pull off bigger projects and orders in a short span of time. The supply chain has been reduced significantly so that the production cost is reduced, which eventually results in an increase in profit margins.

 · Low inventory cost 

If your current business model does not offer product customization, there is no need for you to throw away the entire business model, but you can find ways to incorporate personalization and product customization into it, and the inventory cost involved in the process does not have to be skyrocketing. 

Hopefully, the pointers mentioned above in the article will prove to help you learn better about print on demand business and market requirements associated with it.

 

Advantages to Reap from Buying on-demand printing t-shirts

With the advent of the Zen culture, self-care has emerged as an essential aspect of the life of every individual. All the little quirks and perks that were mere guilty pleasures that people were not very much proud of because it made them sound nerdy and geeky are more widely accepted in the clothing and accessories they wear. What could be better than custom design products as an expression of their preferences, choices, and liking? 

This has led to the ever-growing popularity of on-demand printing t-shirts in particular. The following is a list of pointers to help you understand the advantages to reap from buying on-demand printing t-shirts. Read on to know more. 

• You can customize the product design as per your liking. 
• Unlike other clothing articles that are manufactured for a larger audience, you can get high-quality brands that meet your needs. 
• You can determine the quality of the clothing.

3 Product Personalization Trends to Rage in 2020

For most eCommerce businesses, personalized products are the most trending way to win over customers. Over 70% of buying experiences are based on how the customer feels and how they are being treated. Well, this sounds true because more than the shopped product, it is the experience that makes shoppers picks the brand time and again. 

When it comes to custom design products, are businesses ready to offer customers exactly what they want? Are online store well-equipped with the latest technology for complete customer satisfaction? 

With the ongoing COVID-19 pandemic, more online sales are anticipated this year; hence, let us look at 3 trends that will revolutionize custom products' shopping in 2020: 

3D Product Personalization 

Shopping is all about wooing customers! With the advancements in every aspect, customers now look for more. By introducing the latest technology or trends like 3D Product Personalization is a great way to go! 

This feature, like real-time display, instantly views, edit during the design process. The brands that incorporated 3D Product Personalization exhibited 35% more conversions. 

Compelling Custom Options 

As mentioned above—all that matters when it comes to shopping, all that matters is user experience! Thus, try to include as many customization options possible to each product listed on the website. For instance, a T-shirt— you can offer size, text, logo embroidery as custom embroidered products. Just remember, do not restrict your options to charm the customers with limited options. 

AI Usage 

Through its more in-depth analysis of the global eCommerce market, Gartner estimates that the sales are to touch $4.8 billion by 2021. And; interestingly enough, all these sales are to be made through AI. It is going to be the that big impact of AI on eCommerce 

Global eCommerce sales are expected to touch $4.8 billion by 2021, and Gartner predicts that 80% of all customer interactions will be managed by AI Technologies in the times to come. Such is the impact of AI on eCommerce and customer experience. 

How can AI be used in Product Personalization? Businesses can collect the data of customer likings and then present contemporary designs that suit the tastes the customer just went through. 

How is Technology Changing Online Shopping Experience?

 E-commerce is growing exponentially all around the world as it is more convenient and offers a hassle-free shopping experience to customers. The changes in customers shopping experience have bought a tremendous change in the way online retailers sell their products. Retail stores are using the developments in technology to their advantage. Virtual and augmented reality offers retailers several ways to enhance the customer experience. If you are running a Print-on-demand store, you must be aware of the technology trends that are shaping the e-commerce world.

• In-store shopping with technology: Retailers have to understand one thing; you don’t have to use technology just for the sake of it. You should use tech solutions to make shopping more convenient for customers and franchises. Use technology to gather relevant data on customers shopping behaviour. Collect and analyze customer data by using AR and IoT.

• Automated checkout:  To simplify the checkout process, retailers have to make use of AI. For instance, you can use self-checkout machines. To reduce the cart abandoned rate, use the automated checkout process. Custom kids clothing retail stores are now offering cashier-less stores like Amazon Go, where customers can shop pick desired items and leave without queuing or checking out. Automated checkout enhances the state of the art technology. With face recognition, customers will no longer need to scan their phone to pay for products.

  
  
  

• Rise of robots:  Did you know robots can also serve as a shopping car?. Now carts can follow customers instead of pushing them between the narrow aisles. Also, with the rise of IoT, in-store shopping has reached new heights. Now, there is no need to go all the way to build cashier-less stores. It’s a matter of time before the majority of retailers will use IoT to improve the customer shopping experience.

Three Ways to Create an Upper Hand over Other Print-On-Demand Firms

Do you know there are approximately three million retailers in the world right now? Now with all that competition for search engine ranking and sales, how can you make sure your print-on-demand store stands out? However, the good news is by opting for the new eCommerce model; you already have an advantage over other online retailers. You have the freedom to freshen up your products with new customized products whenever you want. And, you can do this without the hassle of maintaining an inventory of products.

Although you have an added advantage, it will not help you to succeed. You have to offer something different to customers. The question is how you can differentiate with the rest of the POD retailers. Let’s find out!

1. Show stopper product photography: One of the biggest drawbacks of online shopping is that customers can’t view products in their hands. Customers rely on product content and product photography to make the right purchase decision. According to a recent study, 78% of online shoppers want photographs to bring products to life. Various POD merchandizing apps allow you to create show stopper product photography. Use unique images and ask customers to post pictures of products in use.

2. Unique designs: In the end, everything boils down to unique product designs. There are 3 million online retailers, but the one selling your design is only you. This is where you can differentiate from the rest. To create a unique design, you can look for inspiration from other people's work. You can take feedback for your custom printed t-shirts for men’s on your social media accounts.

3. Keep it fresh as a daisy: As there is no physical stock to shift, so if you think a particular design is not selling, you can switch any time. Use this technique to take advantage of new trends like upcoming holidays or the latest craze on social media.

Top Three E-commerce Trends to Watch Out for Amidst Covid-19 Pandemic

We live in a technologically advanced era where trends keep on changing now and then. As an E-commerce owner, you must keep a watch on the latest trends and devise strategies to incorporate these trends into your business plan. As the world is stuck with the deadly virus, e-commerce store owners are looking for ways to boost their business. One thing experts have seen over the past few months is the shift in consumer buying behavior amidst the coronavirus. While specific trends had already been there like online payments and artificial intelligence, COVID-19 has just accelerated the shift towards the new technologies. From the craze for custom printed products to using voice commerce to attract more audiences, e-commerce store owners have tremendous opportunity to grow their business only if they know how to use these technologies correctly.

Some e-commerce trends that are going to stay with us for a long time include:

1. Personalization and customer engagement: One reason people are skeptical about shifting to online shopping is that it lacks the personal feel and interaction. However, it was in the past when virtual stores lacked personal interactions. To mimic the face to face interactions, virtual store owners are now offering personalization opportunities to customers throughout their shopping journey. Firms can use personal data like search queries, page visits, and purchase history to transform their online stores to serve customers' needs and interests best. Personalized emails can also be a way of engaging with the target audience.

2. Artificial intelligence: It's a proven fact that artificial intelligence has changed people's lives for the better. And, the same is true for e-commerce store owners. AI and chatbots are designed to enhance the customer experience throughout their shopping journey.AI assistants can perform several tasks that earlier required human intervention. Chatbots can fulfill several customer service needs. With the help of chatbots, firms will provide a high customer experience, which will lead to more sales in the long run.

3. Product visualization: Before pressing the purchase button, customers need to interact with the products like custom printed men t-shirts. Online reviews and influencer trends aren't enough. Customers want to feel the product, hold it in their hands, and remove all feelings of doubt before purchasing. High-quality images augment reality, and 3D imaging helps firms create a personalized experience for their customers. Also, e-commerce product videos help in creating more engagement with customers.

How to Make Your E-Commerce Store Mobile-Friendly?

At present mobile devices are changing the way consumers shop. Well, it's no surprise as smartphones are taking over the desktops. According to recent stats, mobile experience improves the opinion of the brand exponentially. If you run a Print on demand store, it's time to make use of this opportunity to grow your business. If you ask customers what's their guilty pleasure, mobile shopping will top the list. Well, who can resist the gratification of purchasing within seconds of seeing the product on Insta or FB feed! Without any doubt, mobile shopping is slowly taking over e-commerce because of its convenience and enhanced user experience. 

To make your business profitable, you must look out for ways to make your business mobile-friendly. So, without any further ado, let's plunge in the details.

• Responsive website design: Do you have a responsive web-design implemented? If not, you are going to regret it later. Responsive websites are more dynamic in terms of browser size and not devices. By having a responsive website design, you will optimize the page loading speed, and the website will be easy to maintain. Here are some handy tips you can use to increase your website's loading speed.

1.    Compress heavy images

2.    Improve the server  response time

3.    Eliminate or decrease the 301 redirects

4.    Optimize the CSS and JS files

• A clear call to action: Once you have created a mobile responsive website, next, you have to create a specific call to action. Your website must convert visitors and prospects into customers. To create a clear and specific call to action, perform the following steps:

1.    You must use clear and adjustable language that tells users what to do.

2.    Use creative color, design, and placement.

3.    Place one CTA above the others to avoid any confusion and use the white space to make the CTA stand out. 

• Easy navigation: If you are selling custom phone cases, make sure customers can purchase it without any hassles. Ensure customers can navigate the store, guide them, and make the purchase a pleasant experience for customers.

3 Ways to Add 2020 Runway Color Trends to Your Store

If you are a fashion enthusiast, you will know the awesome feeling of getting your hands on the latest designer piece. After months of waiting, when designers unveil their collection, the stores are flooded with fashionistas who will go to any length to become the first ones to flaunt the designer masterpiece. However, is it easy to win the fashion war? To make it easy for all those pretty girls, we bring you custom printed products in the latest runway colors. Now, you no longer have to wait for hours to upgrade your closet with the trendy runway fashion trends.

Every year people at Pantone tell us what “this season’s color trend” is. Sometimes it’s bright, vibrant contrasts, and sometimes it's pastel hues that dominate the runway and red carpets. Forecasting the runway color trends, we bring you the fashion’s guide to the most important color trends you can add to your store.

1. Fiery red: The balanced, vivid red tone is the color of the season. It's perfect for occasions that call for something fun and wearable. You can add the season favorite color to your store in the form of breezy strapless dresses or satin trousers and blouse. Also, for those who sell custom products, embrace the color trend in the way of trendy custom t-shirts.

2. Cinnamon stick: Cinnamon might be the color of fall but this spicy color works best in spring as well. The brown tone with a dash of red looks elegant and bold at the same time. You can embrace the trend by adding the color to custom coffee mugs and custom canvas shoes.

3. Beetroot pink: Well, it may sound cliché but girls love pink, don’t they? For all pink lovers, you can customize casual t-shirts with a pop of bright beetroot pink color. Thanks to its punchy intensity, it's the favorite color of the summer season.

Three Ways to Improve the Conversion Rate of your POD Website

Who doesn’t love to improve their conversion rate? Whether you are running a conventional e-commerce website or a print-on-demand store, a high conversion rate is a dream for all. But what can you do to turn this dream into reality is the real question. Increasing your conversation rate often seems something that is out of reach. We believe sales conversion is at the whim of consumers. However, it is possible to optimize sales conversion. It’s often the little things that make a big difference. 

We all know a lot goes into launching and building a print-on-demand t-shirt store. First, you have to set your store, design an expansive range of custom products, and start with a massive marketing campaign. However, is this enough to attract customers and increase that sales figure? In an increasingly competitive digital world, innovative ideas boost the sales conversion rate. So, let’s talk about some strategies that will help to increase the conversion rate.

• Speed up your site

Page loading speed plays a crucial role in boosting the conversion rate and can make a positive impact in shifting the profit figure upwards. According to Google standards, two seconds is the threshold for e-commerce sites. If your site takes longer to upload, you are going to lose customers. More time is taken by the site to load fully; more visitors will leave your site.

• Offer customers more ways to communicate

Do you know reassuring potential customers with information is a great idea to make sales? Offer many contact options to customers visiting your custom-design women’s clothing website. Live chat is one option you should definitely go for.

• Improve your copywriting

Copied content can harm you in more ways than you think. Your content is your chance to sell the benefits of why customers should purchase from your site It’s a great idea to create different versions of content and then test them to determine which version works best for your POD website.

Top Print-on-Demand Products you can Start With

If you think you are creative, it’s time to use this creative talent to generate an additional income. What many people don’t realize is that they can generate significant revenue by selling their designs. If you have taken the plunge and finally decided to set up your print-on-demand product store, you need to get one thing right. To attract your target audience, you need trendy products that customers are ready to pay for. However, the most challenging thing for store owners is where to begin with their products and how to use their limited time in a productive way. It’s not uncommon to see personalized t-shirts being sold online, but they are not the only products you can add to your POD store. From personalized coffee mugs to water bottles, there is an expansive range of products you can sell online.

Not sure which products you want to put your design on? Trust us; the options are limitless. Without any further ado, let’s explore the popular POD products that will give a boost to your business.

• Apparel: It is the most common and popular category for POD store owners. Some products that fall into this category include:

1. T-shirts
2. Hoodies
3. Onesies
4. Tops

       If you want to add apparel to your store, make sure they are seasonal. Custom-made         apparels have the power to strike the right chord with your target audience.

• Home décor: Many homeowners look for cute accessories that will boost the appeal of their home, and a great addition to your store. Custom coffee mugs also come in this category of home décor. You can put your design on them and add to your kitchen cabinet.

• Designer stationery: If your target audience is students, designer stationery is going to be a hit. Offer an expansive range of stationery products like notebooks, stickers, calendars and even greeting cards.

3 Smart Ways to Boost Your Online Sales

After launching your online dream store, for a few days you will gain hundreds and thousands of visitors. But, we can't say the same about the target sales figure.  For some reason, you are not able to convert those visitors into loyal customers. Even if you are driving the right traffic to your online store, it's essential to figure out exactly what is stopping the customer from purchasing your products, like custom kid's clothing. There are several factors that influence a customer's decision to purchase.  Hence, online store owners must objectively evaluate every potential issue to find out the root cause of the problem. If you don't want your dream of starting a successful online store to go to ruins, it's time to ask yourself certain questions.

1. User-friendly Navigation: Customers will only stay on your online store if they find it easy to navigate around. Your website is not the first experience users will have with online shopping.  There are certain expectations users have which you should always try to fulfill. A miss-step can easily result in the loss of sales. To make sure users not only stay for the maximum time on your store but also purchase products, provide an easy-to-use navigation menu.

2. Be Honest with The Home Page: The home page of your online store is your display window which reflects your brand. It also encourages customers to enter your store and start shopping. To boost your online sales, ensure the home page is attractive and has a compelling call to action. 

3. Transparency: Building trust in the early days is a challenge but essential for converting visitors into customers. When you are selling print on demand products online, your customers won’t be able to see you in person. You need to make sure your website is inviting and make the visitors feel secure. Interact with your customers using social media to build relationships, and engage the audience with user-generated content.

4 Reasons Why Custom Printing Business Will Trend in 2020

These days when someone thinks about starting a business, having an e-commerce business always comes to mind because of the ease of reaching out to the clients with a minimum upfront cost. In this sector, the business of print on demand t-shirts has been gaining most of the people's attention. Not just clothes, but custom phone cases and other accessories are also sought after by customers.

So, if you are thinking about starting such a business in the year 2020, you’ll surely be getting a nice lot of customers. Here are the reasons for the effectiveness of having a custom printing business in 2020:

1. Branding: Custom printed clothes are very much in demand with other businesses that use them to promote their brand. Thus, while running the custom clothing business, you likely have chances of getting bulk orders from businesses for customization for branding.

2. Fashion Quotient: People always like adding variety to their closet, especially women. Thus, coming up with a variety of custom women clothes might get you most of the attention of the female shoppers, which will ultimately get you enough profits.

3. Cost-efficient: Unlike other businesses, you need not invest in the raw material; thus, it saves you a lot of money while working with an e-commerce custom printing business. Also, to send the products to the customers, you can go for dropshipping, which will be a more effective option and would reduce your workload of shipping.

4. Variety to add on: With custom printing products, the more ideas you have, the more will be the prints. There will be limitless chances to come up with a unique print every time. Thus, as you keep on bringing variety, you impress the clients.

Thus, realizing all these effects of having a custom printing e-commerce business, it’s your go-to business to start in 2020.